Coke started this cold war with tea brands with its recent commercial of “Zalimaa chai nahi, Coca Cola pila day” and these hash tags started trending #ZalimaCocaColaPilaDe, #ChaiNahiCoke. After that various brands joined this and targeted each other in a humorous way. The following post started this series:
Courtesy: Coca Cola Pakistan
Lipton responded to this saying, “Pakistanis love Chai, Zalima … Nice Try!”
Nescafe’ joined them and claimed that morning of masses starts with them claiming “We kick start mornings and sometimes…battles too!”
Tang joined the heated debate too saying, “Enjoy Tang while others fight!”
Courtesy: Tang Pakistan
Nestlé EveryDay thought to mention what Coke can’t do and Chai can and promoted the hash tag #ZalimaChaiPilaDey!
Courtesy: Nestlé EveryDay
Happilac Paints tried to take advantage of the situation and claimed they can clean the stains and mess of Coke and Chai’s fight.
Courtesy: Happilac Paints
GrocerApp tried to make peace saying you can order both through their application.
Fortress Square also gave a similar response.
Din News claimed it does not matter whether you’re drinking coke or chai if you’re watching their channel.
The masses are enjoying this brand war going on right now. Let’s see when this chain stops!