Copyright laws are non-existent in the fashion industry. The industry is fast changing and frivolous as consumer demands are fast changing.
While we fully understand that dishing out original designs and coming up with one marketing campaign after another is a challenge, we fail to understand why fashion brands only resort to Google and Pinterest as their source of inspiration. This way every brand’s creativity is stimulated the same way- regardless of how “different” they may proclaim themselves to be.
What annoys us even more is the hadd-haraami of not pushing boundaries and coming up with something original- either in terms of product or marketing. Why don’t brands understand that it is now easier than ever for anyone to spot if your work is not authentic?! Why don’t brands want to be rewarded for genuine creativity?!
A big thank-you to the Instagram bloggers, @aamiriat and @secret_buyer_pakistan for exposing us to bitter truths of the industry- and valiantly. The way they’ve thrown in sarcasm in their posts is just HLARIOUS.
(Ps. go to these Instagram accounts and be blown away by the open plagiarism in the industry!)
Here is what we have learned from them:
Much of the creative material produced today borrows,reappropriates or is directly inspired by international work which preceded it. French designer Simon Porte's brand 'Jacquemus' e-store campaign shot by Theresa Marx and Sapphire's denim collection shoot by Alee Hasan. #aamiriat #photography #jacquemus #sapphirepakistan #fashion #partnouveau
2) Sana Safinaz
Internet is a small world. The secret to 'creativity' is knowing how to hide your sources Or you can just be a shameless repeat offender . Left,Sana Safinaz Lawn SS 2017 Right, (Spanish brand)Pronovias Ceremonial 2015 #aamiriat #fashionpakistan #sanasafinaz2017 #sanasafinaz #sslawn17 #lawn #pronovias #sslawn16 #lawn2017 #itgirlslunch #sslawnqueens #signaturess
3) Ethnic by Outfitters
#partnouveau It was not just the Dolce and Gabbana-esque crown and print on the tunic that was too close a call. Even the shoot is undistinguishable from Harper Bazaar's shoot. Harper's Bazaar China Oct 2015 featuring Ziyi Zhang by Photographer Chen Man.;Ethnic by Outfitters Feb 2017 by Photographer Ashna Khan #inspiration #aamiriat #fashionphotography #ethnicbyoutfitters #blogger #goethnicthissummers #harpersbazaar #ziyizhang #chenman #ashnakhan
4) Saira Shakira
It don't mean a thing if it ain't got that swing! Above: Saira Shakira Crimson Lawn by photographer Alee Hassan 2017 Below: Flowy Flair by photographer Kristian Schuller 2012 #sairashakira #crimsonluxurylawnbysairashakira #crimsonpakistan #lawnmania #kristianschuller #fashionphotography #blogger #aamiriat #partnouveau #aleehassan
5) Cross Stitch
6) Gul Ahmad
With this, we aim to point out to the brands under discussion that the world is watching. Please don’t live in denial and underestimate your audiences!.